help@ktnewslive.com
Business

Instagram to scale back shopping features amid commerce retreat, says Information report

42views


Instagram is expected to test a ‘Tab Lite’ version of its shopping page, said the Information

Instagram is expected to test a ‘Tab Lite’ version of its shopping page, said the Information

Meta Platforms Inc.’s Instagram is planning to drastically scale back its shopping features as it shifts the focus of its e-commerce efforts to those that directly drive advertising, the Information reported, citing an internal memo.

(Sign up to our Technology newsletter, Today’s Cache, for insights on emerging themes at the intersection of technology, business and policy. Click here to subscribe for free.)

Staff were notified that Instagram’s existing shopping page will eventually disappear, according to the report on Tuesday.

Over the next few months, Instagram will test a simpler and less personalised version of the shopping page known internally as “Tab Lite”, the Information reported.

The company would launch a public test, starting Wednesday, on the changes to its app designed to switch users to the “Tab Lite” version of the shopping page, the report said.



Source link

Leave a Response